Hi Blogger Remember the good ‘ol days of the internet, when you could whip together a business website, toss in a few obvious keywords — and get loads of targeted traffic? Well, those days are gone. Today, the online world is far more competitive, with literally billions of websites all vying for the same coveted spots in Google’s listings. Despite this, many marketers are wasting time and energy targeting keywords they have little hope of ranking for or getting traffic from. And, not surprisingly, they have little to show for their efforts. But those marketers who recognize that new times call for new measures — those who are serious about breaking through to the next level of online prosperity – are making Wordtracker’s Strategizer tool part of their SEO arsenal. Strategizer goes beyond traditional keyword research to help you find your most promising and profitable keywords and optimize your site effectively. All so you can sell more of your products and services to more customers online. Sign up for a 7-day free trial of Strategizer - plus FREE bonuses valued at $58! Keep reading to discover how a premium Strategizer subscription can take you beyond old-school SEO — and into a new era of business growth! Here's what top online marketers are saying about Strategizer "I would guess my traffic has increased about 50% since I have started using Strategizer." — Stephanie Manley, owner, copykat.com "I really like what Wordtracker is doing with this tool ... I would say this tool is a more than solid investment." — VanillaCoke, SEOBook "If you want to find new markets to target or expand your market share in your current markets, Strategizer could be a valuable tool." — PPC Fanatic on ABCSEM.com And that’s not all: Strategizer has been shortlisted for the Best SEO Tool at the UK Search Awards 2011 (winners will be announced in November 2011). Why Strategizer Blows Traditional Keyword Research Away Traditional keyword research tells you how popular keywords are and how much competition there is for them. But it doesn’t tell you: … if your site can beat the competition … if your site has a realistic chance of ranking for a particular keyword … if your site can convert traffic from a keyword … which keywords your site will get the most response for And although site traffic analytics software like Google Analytics is powerful, it can leave you lost in the details. Moreover, Google Analytics misses the ‘big picture’ because it analyzes single keywords — and single keywords rarely bring enough traffic and response. The real moneymaking potential, rather, lies with keyword niches - groups of related keywords born from one ‘seed’ keyword phrase. By looking at keyword niches rather than single keywords, Wordtracker’s Strategizer allows you to optimize your website on a much broader scale. Strategizer works with your Google Analytics reports to find and target the keyword niches guaranteed to help you beat the competition, get better response and conversions, and maximize your return on SEO investment. 8 Ways Strategizer Can Help You See Bigger Profits in 30 Days or Less 1. Find your best short term keyword targets. Strategizer shows you your best-performing keyword niches, which contain the keywords that bring you most conversions right now on your website. Improve your position on the search engines for keywords in those niches, and there's a good chance you'll attract more visitors from those same keywords. The new visitors are highly likely to buy from you, too. All you have to do is invest time and energy into the keyword niches that already bring you success — and you'll get more traffic and make more sales. Let's look at an example. The screenshot below shows a Strategizer report for a site that sells mountain sports gear. You can see the keyword niches generating the highest conversion rates (as shown in the blue-shaded column titled 'Ecommerce CR'. CR = Conversion Rate.)  In this example, all of the response rates are greater than 10%. Which means that more than one in 10 visitors who reached the site by searching with those keywords went on to buy something. Look at the response rate for Kavu purse — it's more than 14% ... a phenomenal conversion rate! Those are the kinds of visitors you want to get more of. And with Strategizer, you can. Easily. Sign up for a 7-day free trial of Strategizer - plus FREE bonuses valued at $58! 2. Get specific recommendations on your next course of action. Once you've pinpointed your target keyword niches, what work do you need to do to get results? Should you create a new page on your site? Should you create a whole new category? Should you invest in external link building (or internal linking)? Not only does Strategizer show you your best-performing keywords; it also gives you sound advice on how best to optimize for each of those keyword niches. Here are the recommendations that Strategizer gives for our kavu purse niche.  These are recommendations for a small niche with a Google ranking of 7. You'd get different advice for a larger niche and different Google rank. Strategizer’s built-in recommendations take the guesswork out of quickly improving your rankings. It's like having an expert SEO consultant (without the fees!) looking over your shoulder, helping you build rock-solid SEO and PPC action plans. 3. Identify seasonal trends and opportunities. Before you start optimizing your site, it's worth checking out the seasonal trends for your target keywords. After all, you don't want to be promoting if no one's buying. Below is a Google Insights graph that shows the popularity of the bike basket keyword niche over the past year. Not surprisingly, more people search for bike baskets in the summer; they're less interested during the cold winter months.  So Strategizer gives you valuable insight into seasonal buying trends, allowing you to time your marketing and promotions to coincide with your customers’ purchasing habits. Strategizer embeds Google Insights graphs like the one above right into your reports - alongside graphs for your site's visits and Google rank for the same keyword. As a result, you can clearly see how your site compares with the market at large. A trend graph for visits to your own site tells you whether you’re missing out on potentially lucrative traffic at particular times of the year:  With Strategizer, you can also see what kind of opportunity lies in any keyword niche — so you know if more investment in this niche will truly bring a worthwhile return. In the example below, you can see the market as a whole (estimated searches shown in brown) and our sample site's share of the market (in grey) for the bike basket niche. As the graph shows, we’re getting some visits, but still missing out on lots of traffic — so there's plenty of work to do! 4. Track your positions in Google's search engine results (SERPs). No doubt about it: your website's position in Google's search results can make — or break — your business. In August 2006, search firm AOL accidentally leaked millions of search records. Several SEOs scoured the results to see the proportion of traffic that each position in the search rankings receives. They discovered that roughly two-thirds of searchers click on the first three results. The site that tops the rankings gets around 42% of the traffic, the second spot gets 12%, and the third spot gets a meager 9% or less. The takeaway? It’s not enough to just be on Page 1 of SERPs. You’ve got to be at the very top - and stay there. Just imagine how much business you could lose in a single day if your site were to plummet several notches down the rankings for a high-converting keyword. You'd want to know of a rankings drop so you could take remedial action. But unless you were monitoring your rankings, you'd have no idea why your sales had stalled. In Strategizer, you can track your position on Google’s results page for up to 100 keywords at a time (and you can upgrade your subscription to track even more). And you can track up to four competitor sites too. You'll know precisely where your site ranks — and you'll be able to monitor any changes and respond to them quickly. And here’s another benefit of tracking your rankings with Strategizer: you'll be able to identify keywords that would bring a huge increase in traffic with very little effort. Given the AOL findings mentioned above, you know that if you are ranking 8, 9, or 10 on Google, you may be able to increase your traffic for that keyword 1,400% by ranking #1. Even jumping from #8 to #3 can triple your traffic! Strategizer helps you pinpoint those traffic-boosting opportunities that could send your sales soaring. Sign up for a 7-day free trial of Strategizer - plus FREE bonuses valued at $58! 5. Identify future keyword opportunities. Strategizer is an excellent tool for finding those ‘quick wins’ that allow you to make a fast profit on your SEO efforts. And if you’re a planner at heart? Strategizer can help with that, too, by giving you your best long term keyword targets at the click of a button. First, Strategizer shows you all your large keyword niches with above-average conversion rates. It's then a cinch to find juicy targets and plan your SEO priorities for the next few years. In the example below, you can see there are some very sizeable niches (highlighted column) where we get a good conversion rate. There's plenty of opportunity to expand the business within these niches. These keywords represent future profits — they’re the building blocks with which you can cultivate a long term SEO strategy:  Strategizer saves you days of tedious work by gathering information from different sources, including your site’s Google Analytics account, multiple keyword research tools, Google Insights and search engine results pages. 6. Save time, save your targets. Strategizer tells you exactly which keywords you should be targeting based on your site's popularity and conversion rates. You can save these keywords for future use by tagging them as ‘targets’ like this:  For example, you might have a group of 'summer targets' - highly seasonal keywords that you'll want to target at a particular time of year. Tag them now — and you'll be able to work with them next summer to accelerate your traffic and revenue. With Strategizer, managing your SEO work is easier than ever before! 7. Monitor your success. You've invested your time and energy in SEO. You've created lots of great content. You've spent good money on link building. That's all well and good — but how much success have you really had? You need to know — and Strategizer can tell you. Strategizer allows you to keep close tabs on your SEO results with comprehensive reports that reveal: -
Your site's (and your competitors') positions on Google's results pages (SERPs) -
Your site's visits and response levels -
Google's estimates of searches made for the same keyword niches and time periods Creating these types of reports manually would take weeks. And you, like most people, don’t have that kind of time. But Strategizer does all the work for you, finding valuable target keyword niches and building detailed reports on the fly. With a few clicks of the mouse, you’ll know exactly what kinds of results are being generated by your efforts — and where you need to do some fine-tuning. No more guesswork. 8. Enjoy world-class technical support. When you're trying to navigate the complex landscape of online marketing and SEO, it helps to have a sounding board — somewhere you can confidently turn with questions when they arise. Subscribe to Strategizer and you'll get premium service and support, including: -
Live chat or phone support from our “SEO guru” support team -
Free online training videos -
A wealth of how-to articles and advice in our free Wordtracker Academy At Wordtracker, our objective is to help you realize your full profit potential on the web. That's why we provide expert assistance as well as access to information and tutorials designed to help you reap the most value from your SEO campaigns. Position Your Site for Online Success - for Less Than $2 Per Day! An effective SEO strategy is the heart and soul of online marketing — and perhaps one of the greatest influences on your business success. Whether you're a small business owner seeking a better return on your online investment — or a web pro looking to impress clients — Strategizer can help you generate more traffic, attract more customers, and reach new realms of profitability. Special Limited-Time Offer: Start a FREE Trial within 48 Hours and Get $58 Worth of Bonuses! That's right - 7-day free trial today and you'll get a package of business-enhancing bonuses, only available through Wordtracker! Bonus #1: Kick-Ass Keyword Strategies E-book (Value - $39) In this handy guide, SEO legend Aaron Wall introduces 50 simple, speedy ways to attract more customers online. Find out: -
How to reach beyond the obvious keywords to discover terms and phrases with untapped commercial value. -
How to use keywords in your page titles, meta descriptions and headings to create well-balanced copy that thrills the search engines. -
How getting rid of words like “free” and “discount” can boost your conversion rates and get you better customers. -
How your site's search box is the key to finding profitable new keywords and content ideas as well as ideas for new products to add to your website. -
How answering your consumers' common questions online can help you improve your business image – and bring in more search traffic than you ever thought possible. -
... and much more! Downloadable immediately, this easy-to-follow book gives you smart, practical insights from a recognized SEO master - so you can turn your site into a profit-pulling, high-ranking machine in no time! Bonus #2: 25 Reasons Why a Site Will Link to Yours (Value - $19) The quantity and quality of the inbound links to your site are the #1 factors in determining your site's position in Google's search rankings. So, how do you get other sites to link to yours? In this informative 8-minute video, Ken McGaffin, Wordtracker's chief marketing officer, gives you 25 reasons why another site will link to yours. Ken’s presentation is packed with fantastic link building ideas. And for every idea, he gives a real-life example that you can easily apply to your own site! Put Ken’s tips into practice - and you'll give your site a generous boost up the rankings ladder. Risk Nothing with Our 100% Money-Back Guarantee! Between the benefits and bonuses we've just outlined, starting a Strategizer trial today is a no-brainer. After all, you can cancel any time during the first seven days — meaning you won't pay a dime if you decide the tool is not for you. After seven days, you'll pay just $59 a month. And the bonuses? They’re yours to keep no matter what. But we're going even further by throwing in an ironclad satisfaction guarantee. If in the first 30 days of your subscription you don't feel that our premium tool has brought you real value, we'll return every penny back that you paid — no question asked. That's how confident we are that Strategizer is the most powerful and cutting-edge SEO tool available anywhere on the market today. Get it All By Signing Up Within the Next 48 Hours! This value-loaded Strategizer trial offer is valid for the next 48 hours only. After October 27th, the free bonuses - including the exclusive Aaron Wall ebook - will be gone. So if you're ready to: -
Find keyword niches proven to deliver the best response to your site -
Find keyword niches you know your site can beat the competition for - Find keyword niches you know your site can get more results for
- Plan action-led search marketing strategies in minutes
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Monitor your results with comprehensive reports -
Get more SEO mileage from Google Analytics -
Take the guesswork out of your search marketing, once and for all ... then we invite you to take the next step and register for your free 7-day Strategizer trial today.  Again, this outstanding offer expires in 48 hours from the time you receive this email, so you must act quickly! In the spirit of online success,  Justin Deaville CEO, Wordtracker support@wordtracker.com P.S. Don’t make the mistake of using the same ineffective search marketing strategies and expecting different results. Strategizer helps you adapt your website to a changing SEO landscape - and gain a real edge over your competitors. P.P.S. Remember: this offer is backed by Wordtracker’s 30-day, 100% Money Back Guarantee. That means you have absolutely nothing to lose (and revenue to gain) by starting your Strategizer trial subscription now! |