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Best articles of 2011
Essential advice for professional online marketers
Use the following best articles (and a few videos) of 2011 to save time and money on SEO in 2012. You'll learn about both the established basics of SEO like choosing the right target keywords, quality content and link building; and the visitor behavior-centred SEO of the future.
SEO
The biggest SEO story of 2011 broke on the 24th Feb 2011 when Google's Panda Update affected 12% of search results and halved many sites' visitor numbers. The Google Panda update survival guide shows you how to find out if your site was Panda slapped and what to do about it.
In Why Google Panda slapped quality sites, Mark Nunney investigated why Panda is hurting so many established high quality content sites and what we can learn from it.
Panda leads us to The New SEO. In an edited extract from his new book, SEO for Profit, Mark looked at how search engines are increasingly using a site's branding, visitor behavior and social data.
Wordtracker Link Builder finds you thousands of link prospects and organizes them into different strategies. Ken McGaffin explores those different Link building strategies for blogs, news sites, social media, job sites, directories, shopping sites, trusted sites, business sites, those that already link to your site and those that link to more than one competitor.
No matter how good your content, if you want it read and shared then you need great headlines. Ken McGaffin interviewed Nick Usborne, expert headline writer and author of Killer Headlines for Web Content and asked him How to write killer headlines
When your quality content and irresistible headlines appear on your site, take Ben Hunt's advice and make sure you avoid the Worst 5 web design mistakes