Hi,
Short copy. Pages buried in your navigation. Constantly changing inventory.
How do you successfully overcome these and other SEO challenges of ecommerce sites?
Search engines are - first and foremost - text machines. EVERYTHING to do with search engine optimization is based on words. So it only makes sense that you need strong, well-optimized copy that's crafted with expert balance to serve the engines and your customers. This is one of the best strategies for obtaining higher rankings and conversion rates when it comes to ecommerce sites.
Problem is, most people simply try to shove the keyphrases into the copy as many times as possible (as if sheer volume had anything to do with it). There's more to it than that. It's not a matter of quantity. It's a strategic balance of where and how you use keyphrases that delivers maximum impact.
Complicated? Not Hardly!
The process is actually quite logical. It's one of those things that - once you see it laid out before you - you'll wonder why you never thought of it yourself.
Don't worry ... you're not alone. Most people never grasp the simplicity of this strategy by themselves. But now you'll have an opportunity to follow along as ecommerce copywriting pro, Karon Thackston, guides you through the steps.
You'll walk away with a well thought out plan of action you can apply to all your ecommerce category and product pages. You'll be equipped to construct well-balanced and optimized copy that actually guides visitors click-by-click from your search engine listing all the way to your "Buy Now" links.
Hosted by a veteran copywriter with 25+ years experience
On Wednesday, January 19th, starting at 11am EDT, New York (that's 4pm BST, London) Wordtracker's copywriting expert, Karon Thackston will be hosting a webinar.
During this one-hour, interactive session, Karon will give you a simple yet proven approach to improving the overall performance of your site pages.
You'll learn:
- The three primary SEO problems ecommerce sites struggle with that copy can easily fix.
- How to choose keyphrases that match your visitors' intentions for better results.
- Karon's SEO Framework that takes all the guesswork out of optimizing your page copy.
- Two long-time myths that lead people astray: get ready to be enlightened!
Because Karon is the author of our Wordtracker Masterclass e-book Ecommerce Copywriting, she's agreed to do this webinar exclusively for our subscribers.
What's more, she's doing it gratis. That's right - no charge. You know ... free! You'll get the same quality information that Karon uses for clients like Gorton's Seafood and Xtend-Life.
You don't even need to register
We've made attending easy, too. There's no need to register; just turn up - but please note that there's a limit of 500 attendees. The webinar starts at 11 am EDT, New York (that's 4pm BST, London) on January 19th.
To join the meeting:
- Go to https://wordtracker-events.webex.com/wordtracker-events/onstage/g.php?d=1578985841&t=a
- Enter your name and email address.
- Enter the meeting password: Meeting1.
- Click "Join Now".
- There's no need to dial in. This webinar will be communicated via audio broadcast so headphones or speakers will be required to listen to it on your computer.
Regards,
The Wordtracker Team
Rivergold Associates t/as Wordtracker, Units 11 and 12 Apollo Studios,
London, NW5 2SB, 1998-2009.
