| The wonder of keyword research (an introduction) Mark Nunney introduces us to the wonder of keyword research in an extract from his book, Wordtracker Masterclass: Keyword Research - How to deliver visits, response and profits to your website in which you'll find a step-by-step guide to a practical keyword research process for new and established sites.
An introduction to PPC advertising with Google Adwords They said Douglas Twiddy was crazy when he launched his holiday company, but when online bookings increased by 50% with Pay Per Click advertising… Starting with the real life case of Douglas Twiddy, Ian Howie introduces Pay Per Click (PPC) advertising with a checklist for PPC success.
20% off entry to SES London (and New York) We're offering Wordtrackers (that's you) a 20% discount voucher for Search Engine Strategies (SES) London (22-25 February) and New York (21-25 March). If you're wondering what SES is good for, try our popular post from last year: 99 takeaways and top tips from SES London 2010.
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 Free books, tools & videos
Wordtracker and PPC expert Ian Howie have teamed up to create PPC Basics, a Google Adwords guide (that we're giving away). Learn PPC advertising in seven easy stages. Download your copy today. http://www.wordtracker.com/academy/ppc-basics-download We're also offering a free 7-day trial of Wordtracker's keyword research tool. Improved to include the best competition metrics available, we believe it's the best way to find long tail keywords for your site to target.
Issue number: 86 Publication date: 10th February 2011
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