| Original ideas for link building Link building is a creative process. At least the type of link building that can generate hundreds of editorial links is. Yet where does the inspiration for such ideas come from? A breakdown on the London Underground gave Ken McGaffin the inspiration for this article – and an opportunity to summarize some of his thoughts on creativity. You can join Ken live at his next link building webinar on 15th February 2011.
Do you need PPC training? If you are considering managing your own PPC campaigns, it is essential you get training and don't just jump in blind with a budget and a prayer. With that in mind, Michael Theodoulou reviews PPCblog.com, one of the few PPC training resources that has impressed him.
20% off entry to SES London (and New York) We're offering Wordtrackers (that's you) a 20% discount voucher for Search Engine Strategies (SES) London (22-25 February) and New York (21-25 March). If you're wondering what SES is good for, try our popular post from last year: 99 takeaways and top tips from SES London 2010.
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The Wordtracker SEO Blogger tool can be used with any blogging software to find the most sought-after keywords for your subject without leaving your blog editing screen. Download the free SEO Blogger plugin here. We're also offering a free 7-day trial of Wordtracker's keyword research tool. Improved to include the best competition metrics available, we believe it's the best way to find long tail keywords for your site to target.
Issue number: 85 Publication date: 4th February 2011
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