| Why you need different link building strategies for different types of sites Link builders today can be faced with thousands of prospects to approach, so a tailored approach is essential. Ken McGaffin looks at different ways of reaching out to new and old contacts, and offers some sample link requests.
7 steps to a perfect Pay Per Click campaign Pay Per Click can be a little daunting, especially for small businesses who might be using those free offers Google AdWords give away. To help, PPC expert, Ian Howie, takes us through the seven steps to a perfect Pay Per Click campaign, including how to use keyword research to refine your strategy.
Live link building webinar Ken McGaffin will be giving a live link building webinar on Tuesday 10th May 2011.
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Get the most from the Wordtracker Keywords tool with the help of ten short videos. Here's the first: http://www.wordtracker.com/academy/help-video-1 We're also offering a free 7-day trial of Wordtracker's keyword research tool Improved to include the best competition metrics available, we believe it's the best way to find long tail keywords for your site to target.
Issue number: 97 Publication date: 28th April 2011
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