| The importance of preparation for link building The best way to attract quality links to your site is with great content. But a 'build it and they will come' approach is not enough. First, you must identify the sites that you want links from (your targets). Then you need to build relationships with the people that run them. Ken McGaffin shows us how to prepare a great link building campaign.
How to track your site's position on Google There is a clear relationship between your site's position on Google's search engine results pages (SERPs) for target keywords and the traffic and response you receive. How else are you going to get visitors? Wordtracker Strategizer now lets you track your site's position on Google for 100 target keywords. Mark Nunney shows you how to use your site's SERPs ranking results to report success and identify opportunity.
Google Panda update goes global On the 24th February, Google's Panda update affected up to 12% of its US results. Sites affected lost up to 50% of their Google traffic. Panda has now rolled out from US results only to all English language Google searches so it's a good time to revisit our Google Panda survival guide and find out if you've been 'Panda slapped'.
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Use the questions people ask as inspiration for content on your web pages. Just enter a keyword relevant to your market and see what people are asking about it. https://freekeywords.wordtracker.com/keyword-questions We're also offering a free 7-day trial of Wordtracker's keyword research tool Improved to include the best competition metrics available, we believe it's the best way to find long tail keywords for your site to target.
Issue number: 95 Publication date: 14th April 2011
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