| Introduction to Google Analytics (and how to turbo charge it) Google Analytics (GA) has become an essential tool for many SEOs. Here Mark Nunney introduces some basics of using GA for search engine optimization (SEO) and then shows you how to turbo charge it by importing your GA data into Wordtracker Strategizer. You'll learn how to find where your site's traffic and response come from. You'll see how many different keywords are used to find your site on search engines and why that means you must target groups of keywords (keyword niches). Strategizer converts your site's GA reports into keyword niche reports. It then displays the results alongside your site's rankings on Google results pages with Google's estimates of how often those keywords are searched with and when. The end result is everything you need to plan your SEO strategy and target your site's most responsive keywords.
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Use the questions people ask as inspiration for content on your web pages. Just enter a keyword relevant to your market and see what people are asking about it. https://freekeywords.wordtracker.com/keyword-questions We're also offering a free 7-day trial of Wordtracker's keyword research tool Improved to include the best competition metrics available, we believe it's the best way to find long tail keywords for your site to target.
Issue number: 94 Publication date: 8th April 2011
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