| Link building basics from Patrick Altoft Since 1998 links have been the foundation of Google's ranking algorithm. But too many people still don't realize that 90% of what they need to do to rank well in Google's results is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft's recent SES presentation on some basics of link building including brand v keyword rich links, competitor analysis, content syndication and replicating competitors' links.
Why variation is the hallmark of outstanding presenters Listen to some Bach, Beethoven or Chopin. What do you hear? You hear variation. The music races madly ahead. Then it stops. It goes softer, then louder. Variation is everywhere. In music, cartoons, movies, speeches and art. Variation is critical to your presentations too because a lack of variation is terribly boring. In part two of a twelve-part series on presentations, Sean D'Souza explains how to use variation and pace as your presentation's magical packaging.
What use is a show for SEO? It's time for the SMX Advanced show in London again and this year Chris Sherman is keynoting. That's a great excuse to revisit our interview with Chris in which we ask 'What use is a show for SEO?' If you like his answers as much as we do then we can offer you a 15% discount on tickets to London SMX on 16-17 May. See you there.
Keyword research webinar Join Wordtracker's product manager, Mal Darwen, for a keyword research webinar, being held on Thursday 19th May 2011.
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The Wordtracker SEO Blogger tool can be used with any blogging software to find the most sought-after keywords for your subject without leaving your blog editing screen. Download the free SEO Blogger plugin here: http://wordtracker.com/seo-blogger We're also offering a free 7-day trial of Wordtracker's keyword research tool Improved to include the best competition metrics available, we believe it's the best way to find long tail keywords for your site to target.
Issue number: 99 Publication date: 12th May 2011
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