Hi Blogger I recently received a personal email from a Wordtracker customer, Angel Barclay, which put a genuine smile on my face. Angel is the owner of Angel's Attic Designs, Inc, a seller of high quality collectibles, home decor and gifts. While it's always great to hear from customers, this letter was a particularly compelling example of the success that can be achieved with a smart keyword research strategy and Wordtracker's Keywords tool I'd like to share it with you, below: "I am the owner/CEO of Angel's Attic Designs Inc. as well as the webmaster, QuickBooks bookkeeper, sales and marketing manager, purchasing manager, Corel PaintShop Photo Pro expert, SEO guru, etc. - and my husband, Steve, is the manager of shipping and receiving. I started the company in June 2006 and hired a firm to create my website. By August of 2008, I still did not have a website, my budget was almost depleted and I was about ready to give up. Then I found Network Solutions. Steve and I (having no clue about what we were doing) quickly built the site and launched it in November 2008, just in time for the Christmas season. We were amazed that people started coming to our site and making purchases. We did about 30 orders and were very impressed with ourselves. Starting in January 2009, we did a few more orders, but by September we had no orders. We couldn't understand what had happened. Then a friend with a website called and asked when was the last time we had sent a product feed to Google. Our reply was 'Yes, we did that back in November when we brought the site online.' After five minutes of hysterical laughter, our friend explained about keywords. She recommended a site called Wordtracker. I immediately went to your site and signed up for the free 7-day trial which I then extended for a short time to a monthly subscription. I was a bit confused in the beginning because I was unfamiliar with the terminology. So I started purchasing your books about keyword research and Google PPC. In October 2009, I started my first PPC campaign. Then the Christmas 2009 season arrived and we did about 150 orders. We were very busy, so I cancelled my Wordtracker keyword subscription temporarily. My PPC campaign brought most of the traffic that Christmas, but the cost was astounding. Around March 2010, I decided to get really serious about SEO. I bought all your books and started studying. It made a lot more sense the second time, so I reactivated the keyword tool subscription and started changing the ad copy and implementing what I had learned. It is a slow process, but the results have been incredible. My PPC costs have decreased 66% and my organic visits have increased 200%. We processed over 600 orders during the Christmas 2010 season. I still have a lot of work to do, but at least now I'm on the right track thanks to you guys. Keep up the good work." Pretty impressive, isn't it? Angel's "success story" illustrates why so many people continue to renew their subscription to Wordtracker, year after year: it gives them a true edge in finding and implementing the keywords that will take their enterprise to the next level. For Angel and thousands of other SEO-minded marketers around the globe, Wordtracker is an invaluable business tool. Top 6 Reasons You Should Start Using Wordtracker Today Reason #1: Save Hours of Precious Time The fact is that in today's super-paced business world, productivity is everything. You need to make the most of each minute - particularly if you're a multi-tasking business owner like Angel Barclay, who wears many hats over the course of a day. How Wordtracker helps you get more done in less time: - Its clean, user-friendly interface allows you to generate thousands of high-impact keywords in just seconds.
- Wordtracker lets you build structured projects and lists on the fly, sparing you hours of laborious work.
- Every keyword list can be used to create a category on your website, and each individual keyword within a list can be used to inspire engaging ideas for web content, articles and blogs.
- You can create an unlimited number of projects and lists and access them online from wherever you are, 24/7. Ideal if you're running several campaigns or serving multiple clients.
The Bottom Line: Wordtracker is brimming with intuitive, practical tools that simplify and expedite the keyword research process. As a result, you can implement powerful SEO techniques into your online marketing without sacrificing too much of your time. Click here to sign up for a free, no-risk 7-day Wordtracker trial! Reason #2: Discover the Valuable "Long Tail" It's a curious term, to be sure. By "long tail," we're talking about the detailed keyword phrases that are very specific to what your website is selling and what prospects are looking for. These phrases are different from the more rudimentary terms that are frequently searched online (referred to as the "head" of keyword research). For example: | Head Keyword | Long Tail Keyword | | mountain climbing | California mountain climbing tours | | laundry detergent | environmentally-friendly laundry detergent | | hardwood floors | recycled pine flooring | | cribs | convertible wood baby cribs |
Make no mistake: the long tail is critical to your online success. In fact, here is some fascinating food for thought: - For any given topic, the top 100 keywords account for just 5.7% of all website traffic – while long tail keywords account for the remaining 94.3%!
- Because they have less competition from other websites, long tail keywords give you more potential to rank highly in the search engines.
- It's been shown that people who search online using long tail keywords are far more likely to convert into buyers.
Simply put, when you weave a large number of long tail terms into your online marketing, you can generate lots of highly targeted traffic. Angel's Attic Designs was able to double their number of website visitors just by targeting a broader range of lower-competition keywords. The Bottom Line: To get the most from any market segment, you have to target far more keywords than just the popular few. For every search, Wordtracker produces 1,000 phrases – so you can dig deep into the long tail. And for each keyword you rank for, you'll gain more traffic, more sales and more profits for your business. Get Wordtracker free for 7 full days! Reason #3: Discover and Target Lucrative Niche Markets Keyword research not only tells you exactly what people are looking for online; it also helps you assess the size and potential of the market for any particular product or service. As a premium Wordtracker subscriber, you'll be privy to keywords that connect you directly with untapped - and potentially lucrative - niche opportunities. Here's an example: Imagine you're a baker of gourmet cookies. In the course of your keyword research, you discover that gluten-free cookies is a frequently searched term. Voila! You've discovered a potential new niche market. By using keywords relevant to this market segment, you'll be able to attract ready-to-buy consumers who are looking specifically for gluten-free delicacies. The Bottom Line: The more keywords generated by a keyword research tool, the more chances you have of uncovering red-hot niche opportunities. Wordtracker's premium Keywords tool gives you 1,000 keywords in a single search, enabling you to diversify your online marketing and engage promising new audiences. Click here to sign up for a free, no-risk 7-day Wordtracker trial! Reason #4: Save Big on PPC Costs Negative keywords are a key part of any successful PPC campaign. They work by preventing your ads from appearing when a search query includes a term that is not relevant to your ad. Including negative keywords in your campaigns allows you to filter out unwanted traffic, lower your PPC costs, and reach the most qualified prospects. For instance, if you're selling luxury hotel accommodations in Phoenix, you might want to add the phrase "cheap" to your negative keyword list. That way, you avoid traffic from people who don't fit your audience profile (ie, those searching for inexpensive hotel rooms in the Phoenix area). This will eliminate a lot of wasted clicks - not to mention wasted money. By making simple changes to their PPC campaigns based on what they learned through Wordtracker, Angel's Attic Designs was able to reduce their "astounding" PPC costs by 66%! The Bottom Line: Wordtracker is an excellent tool for finding negative keywords, which you can then use to refine your PPC campaigns and improve your return on investment. Click here to sign up for a free, no-risk 7-day Wordtracker trial Reason #5: Find Keyword Ideas that otherwise may have Eluded You When you use Wordtracker to uncover the long tail of a keyword, you get the most popular phrases that contain the seed keyword. In other words, a search on the term organic would include results such as organic food organic gardening organic farming and so on. But related keywords are different – they don't always include the original seed keyword. For example, a related keyword search for organic will return keywords such as sustainable agriculture, compost and sustainability. All fantastic ideas for generating domain names, novel product ideas, and intriguing website content.
Above: The top 10 searches on the term organic using Wordtracker's related keywords function The Bottom Line: The Wordtracker Keywords tool offers you more related keywords than any other tool – up to 300 per search, as a matter of fact. This enables you to squeeze more business inspiration out of every single term or phrase. Reason #6: Enjoy First Rate Support When you're venturing out into the big, wide world of SEO, having the right kind of support is absolutely imperative. Subscribe to the Wordtracker Keywords tool and you'll get the best service and support available, including: - Live chat or a call with a member of our knowledgeable support team
- Complimentary online training videos
- A weekly webinar introducing you to the tool and its features
- A wealth of how-to articles and advice in our free Wordtracker Academy
Angel Barclay admits that when she first began her foray into keyword research, she was baffled at all the SEO terminology she came across. But with the help of Wordtracker's information-packed e-books and other support resources, she was able to make sense of search engine optimization and maximize her results. The Bottom Line: At Wordtracker, our business is to help your business flourish online. That's why we provide live support as well as ample access to information that helps you get the most out of your keyword research. Try Wordtracker FREE for 7 Full Days – No Risk! Keyword research is a fundamental component of SEO - and can truly "make or break" your online success. Whether you're a web pro looking to dazzle your clients - or a small business owner like Angel Barclay who wants to jump-start sales and revenue - Wordtracker helps you fine-tune your internet marketing for stellar results. And here's even better news: we're giving you the chance to try Wordtracker for 7 days – that's one full week – absolutely free. If you agree that it's the most powerful and efficient keyword research tool you've ever used, you pay just $69 a month after your trial is up to continue using our product. If you choose not to continue, you simply forfeit your password access to the Wordtracker Keywords tool; there's no cost or obligation. But we know this won't happen. Once you discover how easy and effective keyword research can be with Wordtracker, you'll wonder how you ever did without it! Why is a Credit Card Required for Trial Signup? Wordtracker asks for your credit card details when you sign up for our free 7-day trial. Why? Your credit card allows us to verify your identity and ensure that you only sign up once. Having a credit card on file also guarantees you uninterrupted service if you decide to keep using Wordtracker. When your trial ends, your account can be automatically converted to a paid plan. Why you should feel 100% confident signing up for our trial: - This is a risk-free offer. You will not be charged if you cancel anytime during your trial period.
- You will receive a reminder email three days before your first billing.
- We keep your personal information safe using 256-bit SSL encryption, which means it cannot be read as it travels over the internet.
- Canceling your trial is easy and hassle-free. All you have to do is visit your account page and click the "Cancel automatic renewal link."
- Wordtracker is backed by a 30-Day 100% Money-Back Guarantee. This means that even if you forget to cancel your trial, you can still get a refund of any subscription fees paid if you notify us within 30 days.
Click here to sign up for a free, no-risk 7-day Wordtracker trial! Limited-Time Offer: Sign Up Within 48 Hours and Get a FREE Bonus Package (Valued at $68)! We've saved the best news for last. When you sign up for a free 7-day trial, we'll throw in a package of value-loaded bonuses that are available exclusively from Wordtracker! Even if you cancel your trial, the bonuses are yours to keep with our compliments. Here's what you get: Bonus #1: Keyword Basics E-Book (Value - $29) "Why can't my site be found on Google?" is one of the most common questions from website owners today. Penned by Wordtracker's CMO, Ken McGaffin, our "Keyword Basics" e-book gives you a straightforward strategy for using keyword research to propel your website to the top of search engine listings. You'll discover: - The secrets to how search engines operate
- A simple method for choosing your best keywords
- How to expand your lists of moneymaking keywords
- How to use keywords to create engaging web content that keeps visitors returning again and again
Downloadable immediately, this practical guide gives you tips and suggestions straight from a bona fide SEO expert. You'll benefit from his years of expertise – and learn how to quickly turn your site into a high-ranking, revenue-generating machine! Click here to sign up for a free, no-risk 7-day Wordtracker trial! Bonus #2: Our "Profit from Keywords" Video Series (Value - $39) On each day of your trial period, we'll send you a video designed to help you get the most from our premium Keywords tool. These videos address everything from starting your keyword research to optimizing your Google AdWords campaigns. The series includes: Video 1. Search engine success starts with keywords. Learn how to optimize your website with keywords to achieve greater search engine rankings. Video 2. Assess your market with keyword research. Discover how to use keyword research to analyze your market and identify potentially profitable niches. Video 3. How to build an effective keyword strategy. Find out how to organize your chosen target keywords into lists that match your site's structure. Video 4. How to optimize your web content. Learn how to effectively use your target keywords in page title tags, headlines, subheadings and body text. Video 5. Pay per click (PPC) for testing and profit. Discover how to create a lucrative PPC campaign using the Wordtracker Keywords tool. Video 6. How to use keywords in linking text. Find out how to maximize traffic by creating keyword rich links on your own website as well as in other sites' links to yours. Video 7. Expand into new markets and beat your competition. Learn how to use Wordtracker to continually refine your online marketing campaigns and improve your results over time. Click here to sign up for a free, no-risk 7-day Wordtracker trial! So, if you're eager to: - Drive more qualified prospects to your website
- Create captivating web content that turns more browsers into buyers
- Discover phenomenal ideas for new products and services
- Uncover and exploit profitable new niche markets
- Gain a serious advantage over your competitors
- Do all of the above quickly - and with minimal time investment
... take the next step and register for your free Wordtracker 7-Day trial today! In the spirit of online success, Justin Deaville
CEO, Wordtracker PS, How many of your competitors are integrating smart keyword research into their marketing strategy? Turn Wordtracker into your best-kept business secret. It could give you the leg up you need to capture more market share online. PPS, Remember: You can cancel anytime during your first month – and the bonuses are yours to keep no matter what. You have nothing to lose (and profits to gain) by signing up today | |
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