| | | | The Heater Syndrome in copywriting Do you bury your best copy deep inside your writing? We all do it because we take time to warm up when writing - like a heater in a cold room. Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales, has a simple solution for the 'Heater Syndrome'. Read more ... |  | | The New SEO Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site's branding, visitor behavior and social data. This is The New SEO, introduced here by Mark Nunney in an edited extract from his new book, SEO for Profit. Read more ... | | |